NIL Conference 2024 Bundle (Day 1 & Day 2)

This two-day course will focus on the skills needed to represent college athletes successfully for NIL marketing opportunities. Topics include but are not limited to legal and institutional compliance, the terms and conditions to be aware of in NIL contracts, how to develop rate cards, and pricing in the collegiate space, establishing and identifying a player's local, regional and national market with corresponding brand partners; content marketing, and social media growth. We will also cover how to efficiently and effectively utilize all public-facing aspects of an athlete's brand to develop an authentic social media strategy, how to leverage traditional media to raise the profile, and make use of key sports-driven verticals such as trading cards, memorabilia, NFTs, direct to consumer/direct to fan engagement, merchandise, and endorsements. Each day, we will conclude the course with a Q&A with Equity Sports executives to answer any questions on this new and exciting landscape in the sports business.